rebecca caputi
art director
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Cleveland Hustles on CNBC

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I was the Lead Creative for CNBC's show Cleveland Hustles, staring Mondel─ôz International Marketing Executive B. Bonin Bough as host, alongside NBA Superstar and Executive Producer LeBron James

As Creative Lead I art directed all creative assets for the show, including the show logo, colour scheme, art direction and production of the key photo shoot with the talent and promo creative. I art directed and designed Cleveland Hustles print, social and digital creative, heavily involved in the marketing and campaign strategy for the show.

 
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Social campaign highlighting the parallels between athletes and entrepreneurs, creatively tying in both attributes of Cleveland Hustles Executive Producer LeBron James. Taping into the sports demographic to broaden the already existing entrepreneurial audience on CNBC. 

 
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Live-tweet Gifs used during the 2016 NBA Finals; Cleveland Cavaliers vs Golden State Warriors

 

Show: Cleveland Hustles
Role: Art Director
Agency: CNBC