rebecca caputi
art director
PINCHme_postcard_02.jpg

PINCHme

I was the sole art director and designer when I began working at the start-up PINCHme based in SoHo, New York. I art directed the visual presence of PINCHme in the U.S, working along side the digital, marketing and sales team, including the CEO.

I designed assets for the PINCHme website, presentations for sales pitches, social creative, postcards and packaging as well as building out the U.S. brand guidelines. I was also involved in hiring freelancers and designers, and overseeing all creative going out.

 

PINCHme_postcard.jpg
PINCHme_box_01.jpg
PINCHme_box_02.jpg
PINCHme_postcard_02.jpg
PINCHme-web.jpg
 
PINCHme-website.jpg
 
 

Client: PINCHme
Role: Art director and designer