This activation gave brick-and-mortar, small, local business owners across the U.S. a chance to win an endorsement deal of a lifetime from LeBron James on Twitter. Contestants created 23-second video pitches to enter their businesses using the contest hashtag #PitchLeBronContest.
As part of the #PitchLeBronContest, Bonin Bough hosted mini-pitch sessions in Philadelphia, Chicago and San Francisco where small, local business owners got the chance to make a pitch to Bonin for some quick, in-person feedback.
